The ambition for the urban realm analysis study was to unify disparate public spaces in Bloomsbury and promote the district to play a vital role during the London 2012 Olympics.

M3 commissioned a team to carry out a study of the urban realm in the historic area of Bloomsbury where a large number of institutions, universities, health and education facilities are situated. The masterplan has since been used to inform section 106 contributions with the implementation of several areas.