Blossom Street

Shoreditch, E1
British Land
Planning consent 2016
500,000 sq ft GIA
Confidential
Mixed use masterplan comprising commercial, retail, residential and public realm

AHMM, Architect
Stanton Williams, Architect
DSDH, Architect
Duggan Morris, Architect
East, Landscape Architect


The Blossom Street project is a 500,000 sq ft urban infill project. It aims to bring a number of vacant or underused buildings in the Elder Street conservation area back into use through restoration, extension, remodelling, and facade retention, along with new build. The scheme varies in scale in keeping with the urban grain, to provide a range of office types and floor plate sizes, 40 residential units and a ground level retail and leisure activities. M3 is the development manager involved from the feasibility stages, managing a complex planning and consutlation process to achieve planning consent in 2016.

Project highlights


  • Managing a team of four architects to create context sensitive architectural variety
  • Conducting extensive local consultations throughout design process
  • Re-use and retention of a number of historic buildings, including warehouses